Not for PROFIT

Steven Heller Interviews David Sterling and Mark Randall

•Mark Randall: serves as vice-president.

•David Sterling: is president and founder of worldstudio Foundation.
•Steven Heller: is an American art director, author and editor.


Mark Randall

For more that fifteen years, Mark Randall has been principal of Worldstudio, the New York City marketing and design agency which serves major clients in the for-profit and not-for-profit worlds. Randall is also president of the Worldstudio Foundation, a nonprofit organization which offers scholarships and mentoring programs in the fine and applied arts. In addition to lecturing on design and social responsibility around the country at colleges, universities and industry conferences.

Steven Heller

An American art director, journalist, critic, author and editor who specializes on topics related to graphic design. He has published more than eighty titles and written articles for magazines. he is the art director for the New York Times Book Review, and co-chair of the Master of Fine Arts design program at the School of Visual Arts. He has produced or been curator of a number of exhibitions, including "Art Against War," "The Satiric Image: Painters as Cartoonists and Caricaturists," 

He has organized various conferences, including The School of Visual Arts’ "How We Learn What We Learn,"   

David Sterling

Founder and principal of Worldstudio International, a cross-cultural, multidisciplinary design firm. 

Sterling studied painting and literature before entering the design world as exhibit director of Omniplex (The Omniplex Science Museum, a previous name of the science museum oklahoma) in Oklahoma City in 1973. He spent three years at the science museum creating hands-on exhibits for science instruction. Sterling is also a teacher and lecturer, and served for 10 years as adjunct professor of graphic design at School of Visual Arts in New York City, teaching all levels in the four-year program.

Every one in life has responsibility towards his society. From a point of view for a graphic designer, our social responsibility lies on how we translate ideas and implementations by other organization towards its society in manner of transferring the action plan through designing the subject matter, so can people feel and live what is been done for them.

Our religion Islam encourages us to help people and feel for their sorrows by providing them help, assistant and awareness about meaningful things in their life.

Like taking care of their health, education, nature and people in need.

Examples in Saudi Arabia :

- Orphans' Friend

- Al zahra campaign for breast cancer.

The biggest ribbon awareness where done in jeddah during the month of october by women standing all together making the largest ribbon and it was a huge step and change in the history of Saudi Arabia. people where divided in two parts some of them with that huge event and how it was so effective for people who never know about it and the other part was saying that it was for show up and having fun. 

Timing is Everything

Timing is essential when dealing with people. You don't ask for a raise when business is not going well or when things are tense around the office. You don't try to correct someone who feels threatened by you. You don't ask for a favor when someone is under a lot of stress or angry.

We got into a debate when we saw a movie was talking about four people who were fighting about things that they want to do.

• Fatima wanted to do a colored Abayas. But people said that black abayas reflect our society and shows respect. She was angry and said that wearing colored abaya doesn't reflect us as bad women in Saudi Arabia.

• Abdul Aziz thinks that why we can't sit with your girl/boyfriend in public spaces. I was against him at the beginning because we are muslims and its something unacceptable in our society, but on the other hand most of the people do sit in public places put that doesn't mean that we can't, on the other hand we are muslims and we do have our believes and everybody dealing with it in his/her way.
Finally I think that Abdul Aziz has to think about it from a different perspective which means is he going to allow to his sister or whatever to sit or hang out with her boyfriend would it be ok with him, or lets say is he going to accept it?

 

Good Citizenship

Citizenship means being a citizen, or member of a group. When you are apart of a group, you have certain rights and responsibilities.

Graphic Designers are people that have the responsibility in design wise, i mean when designing an ad, product, or even poster we have to take in consideration the message we send to the consumers mind.

But sometimes and in some situations we design the ad just for the sake of designing without having any concept or meaning behind it, but when we design we have to know the concept, meaning, what message we are sending.

But the question is whats the point of designing without knowing the concept?

Milton Glaser's 12 Steps on the Road to Hell!

1. Designing a package to look bigger on the shelf.

2. Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.

3. Designing a crest for a new vineyard to suggest that it has been in business for a long time.

4. Designing a jacket for a book whose sexual content you find personally repellent.

5. Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11.

6. Designing an advertising campaign for a company with a history of known discrimination in minority hiring.

7. Designing a package aimed at children for a cereal whose contents you know are low in nutritional value and high in sugar.

8. Designing a line of T-shirts for a manufacturer that employs child labor.

9. Designing a promotion for a diet product that you know doesn’t work.

10. Designing an ad for a political candidate whose policies you believe would be harmful to the general public.

11. Designing a brochure for an SUV that flips over frequently in emergency conditions and is known to have killed 150 people.

12. Designing an ad for a product whose frequent use could result in the user’s death.

* My answer for question 12:

I wouldn't design the product because simply I'll lose my repetition although if i did designed it i wouldn't be a trustable designer. and I'well be the key of killing people who are innocent. and I personally can't live by people blaming me for something i did by knowing the harmful effect of.