Steven Heller is an American art director, journalist, critic, author and editor who specializes on topics related to graphic design. He has published more than eighty titles and written articles for magazines including Affiche, Baseline, Creation, Design, Design Issues… etc. and he is the art director for the New York Times Book Review, and co-chair of the Master of Fine Arts design program at the School of Visual Arts. He's a frequent contributor to Print, HOW, and I.D. Magazines and he has written more than eighty books on graphic design and popular and political art.
Basically the introduction of the book talking about the design whether it is good or bad and what its reaction to citizens and how their reaction well be to the designer and cultural behavior in society. and the good design doesn't have to be designed by a goo designer, because good design has to include creativity in respecting the cultural behavior to convey and send the massage throw the design.
but on the other hand designers have the right to choose between designs whither he accept it or refuse to design it, because everyone has his own point of view that he want to prove by his designs.
• Designing an add for a product whose frequent use could result in the user's death.
I wouldn't design the product because simply I'll lose my repetition although if i did designed it i wouldn't be a trustable designer. and I'well be the key of killing people who are innocent. and I personally can't live by people blaming me for something i did by knowing the harmful effect of.
