Reality Branding

To communicate with today´s audience who are completely sick of advertising, we need to communicate facts and real benefits, not features and value based statements. Many ads are really good in the that have been designed so it grabs the consumers attention, but on the other hand it could be as bad as many others because for instance the product it self harmful to user. Clients are very strict in promoting their selves and product, but we as graphic design we have a our way to convenes the clients ideas in design by facts and be aware of it. 

In my opinion I think the best way to sell the product is basically having a true ad design and the most important thing is having the trust of consumers.

Examples: