The article addresses business ideas that have achieved cultural influence.
The writer:
Chris Riley, he is the head of planing in the graphic design group of apple. and the founder of studio Riley.
History of the article:
It is relevant us new because we are all surrounded with brands.
Ex:
At first i thought that we are using imported brands and we don't have our own needs instead of letting brands define needs that are impossible to be defined which means that we are all letting brands define who we are even though we don't need it we just go and buy for the sake of fashion. for instance, blackberry phones first this kind of phone where introduced in Mobily company for business men or people who need to attached with in there businesses, but nowadays everybody got one, personally am one of the people don't have blackberry because I hate technology in certain time, but I f am going to get one just because everybody has it.
One of the question:
• Do we have a local Identity of our own in the market or is it all imported?
- Some of the brands are imported, but we do have our local brands.
Ex:
Fashion wise ex:
Finally, We are all into fashion and international brands that it makes our identity invisible.
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