Not for PROFIT

Steven Heller Interviews David Sterling and Mark Randall

•Mark Randall: serves as vice-president.

•David Sterling: is president and founder of worldstudio Foundation.
•Steven Heller: is an American art director, author and editor.


Mark Randall

For more that fifteen years, Mark Randall has been principal of Worldstudio, the New York City marketing and design agency which serves major clients in the for-profit and not-for-profit worlds. Randall is also president of the Worldstudio Foundation, a nonprofit organization which offers scholarships and mentoring programs in the fine and applied arts. In addition to lecturing on design and social responsibility around the country at colleges, universities and industry conferences.

Steven Heller

An American art director, journalist, critic, author and editor who specializes on topics related to graphic design. He has published more than eighty titles and written articles for magazines. he is the art director for the New York Times Book Review, and co-chair of the Master of Fine Arts design program at the School of Visual Arts. He has produced or been curator of a number of exhibitions, including "Art Against War," "The Satiric Image: Painters as Cartoonists and Caricaturists," 

He has organized various conferences, including The School of Visual Arts’ "How We Learn What We Learn,"   

David Sterling

Founder and principal of Worldstudio International, a cross-cultural, multidisciplinary design firm. 

Sterling studied painting and literature before entering the design world as exhibit director of Omniplex (The Omniplex Science Museum, a previous name of the science museum oklahoma) in Oklahoma City in 1973. He spent three years at the science museum creating hands-on exhibits for science instruction. Sterling is also a teacher and lecturer, and served for 10 years as adjunct professor of graphic design at School of Visual Arts in New York City, teaching all levels in the four-year program.

Every one in life has responsibility towards his society. From a point of view for a graphic designer, our social responsibility lies on how we translate ideas and implementations by other organization towards its society in manner of transferring the action plan through designing the subject matter, so can people feel and live what is been done for them.

Our religion Islam encourages us to help people and feel for their sorrows by providing them help, assistant and awareness about meaningful things in their life.

Like taking care of their health, education, nature and people in need.

Examples in Saudi Arabia :

- Orphans' Friend

- Al zahra campaign for breast cancer.

The biggest ribbon awareness where done in jeddah during the month of october by women standing all together making the largest ribbon and it was a huge step and change in the history of Saudi Arabia. people where divided in two parts some of them with that huge event and how it was so effective for people who never know about it and the other part was saying that it was for show up and having fun.